Youth sports are on a decline across the country. This is a problem when you're the world's largest sports retail company. Nike came to us with a dream brief: Create a series that encourages kids to have fun with sports again. No marketing. No sales. No catch.
This is what we made.
This is what we made.
Our small team was in charge of creating and concepting the entire show from scratch from the name, to branding, to the segments.
Today the show is still going strong.
Somewhere along the way, some smart media planners told us to look into this new thing called "Tik Tok" for one of our segments called "The Replay." That ended up being a really good suggestion. We became the first major brand campaign to start a challenge on Tik Tok and content with our hashtag #TheReplay got over 10 billion views.
You can find all of the full episodes over here on Nike's YouTube channel