Assassin’s Creed is one of the most popular franchises in gaming. But with a new title being released every year, series fatigue has become an issue. To get fans excited about the new game, we partnered with Amazon to create something... well... new.
Meet Alexios, the Spartan Assistant.
After bringing our soldier to life, we sent him to influencers around the world in custom-made boxes.
Needless to say, they were stoked. And so were we. And so was the client.
CANNES
Brand Experience & Activation Excellence in Brand Experience — Sponsorship & Brand Partnership — SHORTLIST
Brand Experience & Activation Excellence in Brand Experience — Sponsorship & Brand Partnership — SHORTLIST
D&AD
Use of Radio & Audio — Media — WOOD PENCIL
Innovative Use of Radio & Audio — Radio & Audio — SHORTLIST
Use of Radio & Audio — Media — WOOD PENCIL
Innovative Use of Radio & Audio — Radio & Audio — SHORTLIST
ONE SHOW
Digital Craft — Use of Digital Devices / Smart Devices & Platforms — MERIT
Radio & Audio — Custom Content — MERIT
Direct Marketing — Digital & Online / Use of Smart Devices — SHORTLIST
Digital Craft — Use of Digital Devices / Smart Devices & Platforms — MERIT
Radio & Audio — Custom Content — MERIT
Direct Marketing — Digital & Online / Use of Smart Devices — SHORTLIST
PROMAX GAMES AWARDS
Best Cool Sh*t — GOLD
Best Long Format Promotional Content — GOLD
Best Promotional Partnership, Amazon 360 — GOLD
Best Marketing Campaign of the All Inclusive (Consoles & Games) — SILVER
Best Use of Social Media — SILVER
Best Live Action Trailer — FINALIST
Best Short Format Promotional Content — FINALIST
Best Buzz Generating Tactic — FINALIST
Best Cool Sh*t — GOLD
Best Long Format Promotional Content — GOLD
Best Promotional Partnership, Amazon 360 — GOLD
Best Marketing Campaign of the All Inclusive (Consoles & Games) — SILVER
Best Use of Social Media — SILVER
Best Live Action Trailer — FINALIST
Best Short Format Promotional Content — FINALIST
Best Buzz Generating Tactic — FINALIST